Designing across multiple brands
During my time at VNS Accessories India, I managed multiple international brand accounts, often moving from one collection to another on a daily basis. This fast-paced environment strengthened my ability to adapt to different brand identities, customer profiles, and design aesthetics while consistently delivering creative and commercially relevant collections.
I had the opportunity to design for renowned brands including Monsoon, Accessorize, Debenhams, and Anthropologie, each with its own distinctive style and expectations. Every project challenged me to think differently, research emerging trends, and translate ideas into products that aligned with each brand's DNA.
Among them, I particularly enjoyed designing for Monsoon, creating both handbags and apparel collections. What made these projects especially exciting was the creative freedom to experiment with silhouettes, unique bag shapes, trend-led prints, intricate embroidery, and handcrafted details. I drew inspiration from runway collections, contemporary fashion trends, artisan craftsmanship, and the work of designers whose creativity continues to influence my own.
The designs showcased below capture some of the most memorable moments from my journey at VNS Accessories. Each collection reflects not only my creative process but also my ability to balance innovation with commercial thinking, designing products that were both visually compelling and aligned with the brand's vision.
Big ideas, real impact.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Exploring Creativity Across Categories
Throughout most of my career, my focus has been on ready-to-wear womenswear. However, my experience at VNS Accessories taught me that stepping beyond your comfort zone is where real creative growth happens.
Designing across multiple product categories for different international brands challenged me to think differently with every brief. Each category had its own customer, purpose, and design language, requiring fresh ideas and a new perspective. This constant shift not only expanded my creative thinking but also strengthened my ability to brainstorm, solve design challenges, and transform concepts into commercially successful products.
During my time at VNS Accessories, I designed across a wide range of categories for Monsoon, including beachwear, daywear, jackets, evening capes, and accessories. My accessories portfolio included clutches, tote bags, envelope bags, and other seasonal styles, each developed with careful attention to shape, functionality, craftsmanship, and the brand's distinctive aesthetic.
Working across both fashion and accessories gave me a deeper understanding of collection building and how different product categories come together to create a cohesive brand story. It taught me to be a more versatile designer—someone who enjoys learning, experimenting, and adapting to new creative challenges.
The projects below showcase some of my favourite work from my time at VNS Accessories, highlighting the diversity of categories I had the opportunity to design and the creative journey that shaped me as a designer.
Big ideas, real impact.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
